I was responsible for the art direction of Nooka's first fragrance called Nooka, inspired by the future. The project involved setting the tone of the visual messaging, structural bottle and packaging design, and promotional viral and direct marketing materials.
The distinct slits on the main package creates the illusion of a gem stone that has been cut; revealing a secret world of glam future. We chose metallic silver because it is equally attractive to both men and women.
Packaging design for the fragrance sample.
Campaign Video
CD: Matthew Waldman, AD: Yumi Asai, PD: Alex Yoo, Calle Nordenskjöld, Video: Andrew Hamilton
